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Article Archive
Four Fundamentals of Successful Asia Pacific Market Entry
By Greg Lipper
After 20 years of bringing American entrepreneurial IT companies to markets across Asia Pacific, I have learned that there are four crucial elements to successful Asia market entry. They are: Market, Offering, Strategy and Team.
The Channel Alone Won’t Sell for you in Asia
By Greg Lipper
The indirect channel is the easiest, fastest and most cost-effective way to enter the Asian marketplace for IT products and services. But while there are plenty of Asian channel partners who will provide market information, access to customers and other resources, they won’t aggressively sell your product. So, the best way to realize your sales goals in Asia Pacific is to hire additional market support that pushes the ball forward every day. Success in Asia is the result of daily execution, not flashes of business development brilliance and distribution deal closing.
Eight Reasons Why Entrepreneurial Companies Should Sell in Asia
By Greg Lipper
The demographic trends for the next 50 years are clear, undeniable, and point to Asia’s emergence as the primary source of new capital, customers, competitors, suppliers and service providers in almost every industry in the 21st century. Companies that succeed in Asia today will dominate competitors that do not by leveraging Asia’s efficiencies, skill supply, capital sources and rapidly growing markets.
By Greg Lipper
With world markets collapsing and uncertainty taking hold in almost every market segment today, now might seem like a counter-intuitive time to initiate an Asia market entry effort. But we believe the contrary. Now is the ideal time, and all of the past reasons an American company had to sell in Asia are even more important today.