Asian Century Solutions
Assess, Launch and Grow Your Business in Asia

Assess your market opportunity in Asia

Asia is geographically huge and economically and culturally extremely diverse. The problem in Asia is not that there are too few opportunities but too many. Try to go after too many, and you will waste your resources “boiling the ocean”. Go after the wrong opportunities, and you risk losing credibility within your own organization. ACS helps clients selectand qualify near, mid, and long term opportunities and build both the internal and external resources necessary for each.

Listed below are some examples of how we help clients assess the challenges and opportunities Asian markets will present. 

Importantly, these research reports – particularly the Market Overviews and Marketability Analysis - leverage local insights from the people who sell, buy and use IT products and services.  ACS provides clients with quantitative data via research and surveys and qualitative “inside scoop” information from direct conversations with the executives, business owners, IT users, and distribuors we know or can meet from our years of experience doing this kind of work. A market research report can tell you about trends. Over a beer after work, an IT manager or channel sales manager can tell you who is buying what and why. 

  •  Market Overviews : These overviews identify the major players, trends, and opportunities, and document the market expectations regarding price, quality, localization, and functionality.
  • Marketability Analysis : Assesses the marketability of the client’s offering in the given market and what enhancements or modifications might improve the marketability.
  • Customer, Partner and Competitor Profiles : Provides key data regarding the major customers, partners, and competitors a client may face in a given market.
  • Localization Requirements Analysis : Covers product, business process and Terms & Conditions localization requirements. The LRA defines which customer groups would consider the offering in its “as is” condition and what modifications are necessary for other customer groups.
  • Market Entry Road Map: The Market Entry Road Map includes the following customized reports: Market Overview , Marketability Analysis , Customer, Partner and Competitor Profiles , Localization Requirements Analysis , as well as suggestions regarding strategy, resource requirements, and revenue projections. The roadmap is a working document that enables clients to identify and answer the questions relevant to their Asia business opportunity. More on Market Roadmap.