ACS approach to Asia Pacific market entry

We start by helping the client articulate a simple sentence: “We want to develop a business of X size in Asia over Y period of time and we are willing to invest and do Z to achieve that goal”. We call this the X, Y and Z of your Asia plan.

Getting to realistic X, Y and Z values almost always requires both an assessment of the offering’s marketability in Asia, a prioritization of national and/or vertical markets, and an analysis of what aspects of the client’s business will have to be reproduced, rebuilt, or replicated for success in Asia. We call this the client’s Asia Value Chain. We consider each link in the chain leading to the end-customer’s ultimate satisfaction and help the client think through how that chain will be extended to or replicated in Asia.

We then establish the metrics and milestones which the client will use along the way to measure our success and, when appropriate, leave the nest and establish a subsidiary organization in Asia.

We then build a team with the skills, experience, relationships, and personality types necessary to achieve the immediate objectives. The team acts as the client’s Asia Pacific marketing, pre-sales, sales, support, and professional services organization. On a monthly or bi-monthly basis, the ACS client executive, project manager and the client will review pipeline, tasks to be completed before the next call, and strategic issues relevant to the client’s long term objectives.

Finally, when we have done our job and the client is ready to set up a direct presence in Asia and manage their business independently, we help them do it. We help with the basics of corporation formation and office set up. We help with regulatory permissions (if necessary). We help build the team. If the client wants to take their ACS team members on as employees, we don’t stand in their way.